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Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC

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Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/14 Advanced Techniques/1404 Case study Bonobos.mov 68.1 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/04 Classifying Website Optimizer/0403 Using the adaptive model (auto-pruning).mov 38.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/15 Non-Pageview Goals and Conditional Testing/1502 Seeing results in the case study.mov 35.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/07 Estimating Sample Size/0703 General rules and tools to use.mov 34.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/05 Testing Types/0505 Testing progression and when to use what.mov 27.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/05 Testing Types/0501 Sequential (and its flaws).mov 26.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0805 Does it hurt my SEO.mov 25.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/07 Estimating Sample Size/0702 Factors that influence sample size.mov 23.1 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/03 Selling Testing in the Organization/0302 Testing as a culture.mov 21.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/03 Selling Testing in the Organization/0301 Positioning testing in your organization.mov 21.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/16 Testing Across Sub- and Top-Level Domains/1603 Goal abstraction.mov 21.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/09 Building Real Tests/0902 Running a multivariate test (demo).mov 20.6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/11 Validation and Follow-Up/1101 Wait, wait, wait.mov 19.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/01 Introduction to Conversion Testing/0101 The history of conversion testing.mov 18 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/02 Post-Click Optimization/0204 Who should we listen to.mov 17.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/02 Post-Click Optimization/0203 Learning the economics of testing.mov 16.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/02 Post-Click Optimization/0201 Learning the conversion lifecycle.mov 16.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/08_03-installing_tracking.mp4 16.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/09 Building Real Tests/0901 Running an A B test (demo).mov 16.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/13 Website Optimizer with Google Analytics/1301 Why do we integrate with Google Analytics.mov 16.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/07_01-google_display.mp4 16 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/07 Estimating Sample Size/0704 Website Optimizer's physical limitations.mov 14.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/03_01-howto.mp4 14.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/02_02-creating_bing.mp4 14 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/14 Advanced Techniques/1403 Handling dependent sections.mov 13.6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/08_04-troubleshooting.mp4 12.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/04_02-selecting.mp4 12.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/02_01-creating_adwords.mp4 12.3 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/01 Introduction to Conversion Testing/0102 Testing in other mediums.mov 11.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/09_03-tips_tools.mp4 11.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/05_01-good_ad.mp4 11.1 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1002 Working with the Variations Combinations tab (A B and multivariate testing) .mov 10.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/00_01-welcome.mp4 10 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/12 Advanced Page Validation/1201 Situations where page validation fails.mov 9.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/07_03-bingContent.mp4 9.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/03_02-geographic.mp4 9.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/02 Post-Click Optimization/0202 Understanding the anatomy of a split test.mov 9.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/04_01-researching.mp4 9.6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/08_02-interpreting.mp4 9.1 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/13 Website Optimizer with Google Analytics/1302 Integrating Analytics with A B tests.mov 9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/08_01-reviewing_metrics.mp4 8.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/00 Introduction/0001 Welcome.mov 8.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0806 Does it hurt my quality score.mov 8.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/05_02-compelling.mp4 8.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/04_03-match_types.mp4 8.1 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0804 Creating an account.mov 8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/06_02-google_qs.mp4 7.6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0602 Finding a losing page.mov 7.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/07_02-search_partner.mp4 6.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/12 Advanced Page Validation/1202 Reviewing alternatives with Website Optimizer.mov 6.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/06_01-what_qs.mp4 6.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/03_04-adding_ad.mp4 6.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/05_04-dynamic.mp4 6.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0603 Finding a popular page.mov 6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1001 Defining basic report elements.mov 6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/13 Website Optimizer with Google Analytics/1303 Integrating multivariate tests with Analytics.mov 6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/03_03-setting_budget.mp4 5.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/17 The Website Optimizer Provisioning API/1701 Overview and resources for more information.mov 5.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1003 Working with the Page Sections tab (multivariate testing).mov 5.5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/09_02-bingeditor.mp4 5.3 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/04_04-negative.mp4 5.3 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/01_02-understanding.mp4 5 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/01_04-things.mp4 4.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/06_03-bing_qs.mp4 4.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/04 Classifying Website Optimizer/0402 Setting the design of experiments.mov 4.6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/09_01-adwords.mp4 4.6 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/13 Website Optimizer with Google Analytics/1304 Case study Catalogs.com.mov 4.3 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1007 Choosing a winner with estimated conversion rates.mov 4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/05_03-testing.mp4 4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0605 Using visual analytics.mov 3.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/01_03-pros.mp4 3.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/15 Non-Pageview Goals and Conditional Testing/1501 Conditional conversion tracking.mov 3.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1006 Working with over time charts.mov 3.3 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/01_01-whatis.mp4 3.3 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/16 Testing Across Sub- and Top-Level Domains/1602 Updating Website Optimizer code (x-top-level domain).mov 3.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0606 Using form analytics.mov 3.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/02_03-structure.mp4 3.1 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/04 Classifying Website Optimizer/0401 Understanding architecture types.mov 2.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/16 Testing Across Sub- and Top-Level Domains/1601 Updating Website Optimizer code (x-subdomain).mov 2.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/11 Validation and Follow-Up/1103 Working with other tools for additional analysis.mov 2.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1004 Exporting options (PDF, XML, CSV, TSV, print).mov 2.3 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/14 Advanced Techniques/1402 Site-wide concept testing.mov 2.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0604 Finding a high-value conversion.mov 2.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1005 Understanding general UI features.mov 2.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/11 Validation and Follow-Up/1102 Running follow-up experiments with Website Optimizer.mov 2.1 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/05 Testing Types/0503 Using multivariate testing.mov 2.1 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/14 Advanced Techniques/1401 Testing with multiple pages.mov 1.9 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0802 Why it shouldn't match your analytics numbers.mov 1.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0801 Understanding what Website Optimizer does.mov 1.8 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0601 Finding weak points with web analytics.mov 1.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Pay Per Click Fundamentals/10_01-nextsteps.mp4 1.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/15 Non-Pageview Goals and Conditional Testing/1503 Conditional testing.mov 1.7 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0803 Learning what Website Optimizer doesn't do.mov 1.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/05 Testing Types/0504 Using split-path testing.mov 1.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/12 Advanced Page Validation/1203 Previewing outside the Preview tool.mov 1.4 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/05 Testing Types/0502 Understanding A B N testing.mov 1.3 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/07 Estimating Sample Size/0701 Understanding sample size.mov 1.2 MB
Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC/Lynda - Google Website Optimizer Essential Training/18 Conclusion/1801 Goodbye.mov 1.1 MB
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